About Us

Luxury of Purity

Pure. Fresh. Seasonal . Natural

About Us
Welcome to “Swarnak”! India’s exclusive 24K Gold ayurvedic skin care brand
Inspired by ancient Ayurveda
Ayurveda’s recipes have stood the test of time, refined over centuries, and humans have validated and documented this as an authentic, efficacious science. Swarnak is a skincare brand with its foundations deeply rooted in the ancient science of Ayurveda. Formulated and created as per time honoured ancient recipes and beauty rituals. Using all natural, organic plants, herbs & flowers. Fresh natural and organic ingredients are handpicked to ensure potency of each botanical species is kept intact. Its then blended in specific proportions prescribed by the Vedas and manufactured in small, fresh batches. The treatment plan is holistic, natural, and safe to give you flawless skin & ageless beauty.
Our Promise “100% Ayurvedic”
All our products are certified 100% natural and inspired by Ayurvedic recipes. We conform to the highest quality control standards to provide you with natural & pure products that are safe, free from chemicals and other harmful substances for a deeper inner healing
Golden Legacy

Mr. Aditya Pethe (Founder “Swarnak”) knows everything that is there to know about gold. His great grandfather Waman Hari Pethe & his brother Ganesh Hari Pethe started WHP in 1909. And he has literally, invested a lifetime in the family gold business.

Mr Pethe, when he wished do something beyond family gold business, found an opportunity and a deeper level connection between gold jewellery & gold based skin care range. And that’s how it all began, a journey to explore more golden opportunities.

Gold an Ornament & Much More!
For a woman gold is one of her most prized possession. It makes her feel beautiful, stylish, special, and confident. Without jewellery, no woman feels complete, no matter how expensive her attire. The last pharaoh of Ptolemaic Egypt, Cleopatra, was rumoured to sleep in a mask made of 24 karat gold every night to preserve her goddess-like beauty and flawless complexion. Mentions of gold in skin care can also be found in ancient Chinese civilizations, where many empresses used crushed gold in their skin care routines to enhance their beauty.
Did you know, gold can calm acne inflammation, protect against free radicals that lead to wrinkles and sun damage, it locks the moisture in your skin and helps to keep your skin firm, and these are just few, there are many more benefits in skin care. Spas and major cosmetic brands across the globe have begun to include gold as a skin care treatment once again.

Swarnak Philosophy

Simply put in Mr Pethe’s words “In a world full of products loaded with chemicals, a range of skin care products for today’s evolved conscious consumers, that is not harmful, all natural & worst case if required only essential amount of non-harming additives for application convenience”

State of the art manufacturing
It’s manufactured in a world-class facility, with pharmaceutical grade production standards. The facility has latest manufacturing technology, and one-of-a-kind R&D department. It’s made using most superior quality natural organic ingredients, infused with ayurvedic herbs, aromatic flowers, and pure essential oils, which are grown naturally and sourced from regions across India. Processed using precise techniques and under controlled environments, with dedicated team of professionals working day in and day out to ascertain a supreme quality in every product manufactured, to give discerning consumers an incomparable range of all-natural highest-quality skincare products.
Decoding the Golden Lotus ~ Symbolizing the Essence of Swarnak
In the realm of beauty, where luxury meets purity, Swarnak shines as a beacon of opulence and rejuvenation. Our brand's monogram, the golden lotus, is a profound embodiment of the connection between gold and our exquisite skincare range.
Swarnak harness the transformative power of 24 carat gold to unveil your own radiance. Gold has long been revered for its unmatched purity, brilliance, and skin-enhancing properties. It symbolizes prosperity, purity, and timeless elegance, qualities that define our brand's philosophy.
Much like the lotus, which blossoms into a pristine flower untouched by its surroundings, our gold-infused skincare unlocks your skin's true potential, leaving it luminous, revitalized, and ageless.
Crafted meticulously, we delicately infuse our products with pure 24 carat gold, using traditional ayurvedic recipes, harnessing its unparalleled ability to stimulate collagen production, promote cellular rejuvenation, and imbue your skin with a radiant glow.
As you indulge in the luxurious experience of Swarnak, envision the golden lotus as a reminder of the transformation that awaits you. Let its symbolism guide you on a journey towards self-care and self-discovery, where the preciousness of gold intertwines with the natural beauty of your skin. Embrace the golden lotus as a representation of our commitment to providing you with the most exquisite and effective gold-infused skincare rituals.
# “Gold Purity” mnemonic - 99.99 purity gold guaranteed & certified by FDA
# “100% Ayurvedic” mnemonic – All our products are 100% natural & inspired by Ayurveda recipes
# “100% Plant Based” mnemonic - Our ingredients are natural, plant-based & fresh to ensure optimum efficacy
# “Cruelty-Free” mnemonic – None of our products is tested on animals, they are 100% cruelty-free
# “Vegan” mnemonic – Our products are zero animal-derived ingredients
# “GMP” mnemonic – All our products are and manufactured & controlled to maintain quality standards
# Free from Harmful Chemicals, Parabens, SLS, GMO, Mineral Oil and Petrochemicals.
# ISO 9001:2015, ISO 22000:2018, FDA & USDA organic certified compliant facilities
Clean, Curelity-Free Beauty